Alongside of the By Shellz team I helped implement the brand identity of Lyfe Choyces. As the graphic designer I made the designs come to life by using Adobe Illustrator and Indesign. I created the logo and merch of Lyfe Choyces. I sat down with the owner of Lyfe Choyces Bradley David various times to make his brand match his vision, taste, and personality. Lyfe Choyes is an open door to join in on Bradely’s podcasts, world traveling, cooking channel, and blogs. It seeks to entertain, educate and empower consumers to create a life they love through the everyday choices they make.